About Blogs for Businesses

Why Write a Blog?

As a business or organization leader, why should you write for your webpage? After all you are busy managing people, budgeting, and all the other activities required of a leader. But well-written articles and books will help out in many ways.

One reason to write is to clarify your own thoughts. All actions call for choices and one way to decide among those choices is to put the positives and negatives down in writing, so you can study a complex problem all at once.

Another reason is to attract new customers by your blog’s style, convenience, and information. If I were going to pick a new professional, I would prefer one that wrote blog articles on various topics that showed they were competent, friendly and experienced in his or her field.

A third reason is to answer clients’ questions. It’s convenient to point a client to a previously written online article. You save time and the client gets more information. Before I buy a new roof, for example, I would like to know all the possibilities of materials, costs, and why one type is better than another. I prefer to learn all this before I have roofers out for estimates.

A fourth reason is SEO (Search Engine Optimization). Google now prioritizes good clear writing and content over multiple keywords and links. A link to your Google+ account is especially good for ranking.

I Hate to Write.

If you don’t like to write, then try recording into your smartphone with a recording app. Some apps like Dragon can directly transfer your voice into digital text, so you won’t have to transcribe it, just edit. Or get someone to help take notes as you talk your ideas through with him or her. Pay close attention to Word’s grammar and spell check.

Blog Characteristics.

  1. Short Content. Blog articles are usually short (500 words or less) and have a pithy writing style. Use lots of text headings to describe and divide content. Headings allow the content to be scanned easily.
  1. Making money. Don’t try to monetize your blog or even demand emails before reading unless the blog is your business. Ads, pop-up boxes, and hard to find content won’t last the 8 seconds attention span of most viewers.
  1. Images. A SEO-ready image is one with a file name that uses a keyword, like “blog.jpg” rather than “123.jpg”. The style of your images should be consistent with your branding for your product, theme, personality, and audience. Images need to be copyright-free or your own. Using Pinterest by linking your featured blog images will help gain readership. Put the title, description, and keywords of your blog into the images ALT text field so it will show in the Pinterest description. Optimize the size for the web in Photoshop or image editor.
  1. Title. The title of each blog should have a good keyword and specify the audience if possible. While web links are usually one word for a clean look, blog titles can be much longer because they don’t usually sit in the header menu.
  1. Links. Link to your other posts wherever you can. This gives readers more content and they spend more time on the site.


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