SEO

You know a concept has become too tiresome to pronounce when it has its own acronym. SEO (Search Engine Optimization) is simply a marketing concept that determines how to get the most viewers to your website via search engines. But from the amount of talk about it lately, you’d expect it is the end-all and be-all of website design.

You do want search engines to find your site, and there are design and programming features that will help. But over time, search engines will rank your site high, if, in general, you have great content that readers want to see. Don’t expect immediate results since it takes some time for readers and search engines to find and rank your site. Here are ten ways to improve your rankings on search engine pages, so your URL floats to the top of the results page.

  1. Links

    If there was one thing to remember about search engine optimization, it would be, “The more links, the better.” A search engine like Google bases its searches partially upon popularity. So if you have many external links to your website from others’ websites, it will put you higher on a search page. You could offer to exchange links with other websites that are relevant to your business.

  2. Promotion by paper

    Put your URL on your business card, stationary, brochure, all ads, promotional material like pens, and notepads, and signs so as many people as possible will search out your site. The more visitors, the higher the ranking by search engines.

  3. Social Media

    Most social media sites are free and because they are separate from your website will count as external links by search engines. Some of the best social media sites for businesses include LinkedIn, Facebook, Pinterest, and Twitter. Most of these will need constant care and feeding of new updates with photos and information.

  4. Domain Name

    Your domain name (your basic homepage directory name, that makes up the first part of the URL, such as www.clarkwebdesign) should be related to your business or incorporate a business keyword. The extension should be .com or .org. Each subsequent page should also have a topic or keyword name for its title and filename, such as the SEO title as seen in http://www.clarkwebdesign/SEO.html.

  5. Well-written Content

    Write thorough and relevant content on a variety of subjects having to do with your business, so that clients will want to revisit your website to educate themselves. What information is necessary and desirable for your clients to know? A blog is ideally suited for this, or topics can be added with a FAQs or individual pages. A short course with information and quizzes is also fun. If people want to visit your site, then search engines will as well.

  6. Keywords

    Keywords are the words that readers use in a search engine like Google to find sites. It helps bring up your site if you have ample use of typical keywords for your business inside your site. Find keyword possibilities at http://www.keyworddiscovery.com/search.html. Put keywords in your general content and in the following code within your website:
    in title tags
    in meta tags such as meta name=”keyword and description”
    in h1, h2, or h3 heading tags
    in link reference tags
    in alt tags that describe images
    in <!—insert comments here> tags
    in URL or website address

  7. Analytics widget

    An analytics tool, added to your webpage, allows you to follow the statistics of your website’s traffic so you can determine if visitors are increasing over time and where they are coming from. See if you can tie any traffic changes to changes made in the website or other activities.

  8. Direct URL Upload to Search Engines

    You may manually add your site:
    to Google at: https://www.google.com/webmasters/tools/submit-url?continue=/addurl
    to Bing at: http://www.bing.com/toolbox/submit-site-url
    to Baidu at: http://zhanzhang.baidu.com/linksubmit/url

  9. Mobile friendly

    Google does test for mobile-friendly sites for its ranking, because more searches now happen on mobile devices than on desktop computers. You may test your site on a Google tool to see if it is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/

  10. Positive Reviews

    Sign up for Google Go Business to show your site as a physical business on Google. It will appear as a place on the right hand side of Google Search Results and be available for reviews. It’s best to encourage friends, clients, and colleagues to put in positive reviews into Google by searching for your company and giving you stars and commentary. Other sites for reviews include Yelp, Around Me, Angie’s List, Yahoo Local Listings and the Yellow Pages.

2 Responses to “SEO

  • I created a new user, opened Firefox, and there are only the default bookmarks. There is an “import” function, but it only offers to import Internet Explorer bookmarks. Is there any way to copy/import between users on the same machine?.

  • Catheryn Cheal
    2 years ago

    1. Go to the first Firefox account with the bookmarks. Click Bookmarks, then show all Bookmarks in Firefox.
    2. Click on the star menu. Click on Export Bookmarks to HTML and save to your desktop.
    3. Open up your new account and follow the same instructions, but instead of exporting, click on the star and Import Bookmarks from HTML. Search your desktop for that bookmarks file you just created.
    (This is in Firefox version 46.0.1. If you have a different version, the menu commands might vary slightly.)