Five Web Design Ideas

A website designer’s goal is to have viewers stay as long as possible on a website, while a viewer’s goal is to get through a website as fast as possible while getting what they need. For this reason, it pays to always create websites with the viewer in mind. These five points should be considered.

1. Simplify

Why annoy the viewer with popup boxes, requests to make an account, too many ads, long loading times due to the amount of stuff on the page, and crowded box upon box of conflicting information? A visual mess will encourage viewers to leave. Sometimes all that is needed is an elegant de-cluttering plan, so the webpages will be a delight to follow rather than a quagmire of slow slogging.

2. Unify

A unified composition allows for a single focal point with all the subsidiary elements in harmony with the central idea of a page. It is much easier for a viewer to want to look at such a page and understand it quickly. For example, have a unified color theme that uses color for a specific reason. Red is exciting, blue is mellow, etc. What tone or feeling do you want your colors to invoke? Fonts are similar—if you use a special font, usually as part of an image or header, there should be a reason for picking that particular font.

3. Complete information

Viewers want specific information or interactivity when they come to a site. They want complete contact information in an easily discovered area. They want an easy buying experience with an item search, the cost obvious, and a quick and secure checkout. They want to know who you are and how long you’ve been in business (can they trust you and your information?) If the needs of the site owner are in conflict with the viewer’s desires, the owner is going to lose. For example, the owner of a site may want to collect as many emails as possible, but most viewers don’t want to take the time or want the resulting mess in their inbox. So is adding another popup box requesting an email worth the cost of losing the viewer?

4. Easy navigation

The menu need to be clear and obvious with all the relevant main pages at the top level and sub-pages clearly related to the main pages. As sites get more complicated, this gets harder to do. There will be so many extra pages that clearly aren’t of main page importance, but they don’t seem to fit under the current main page titles. Every so often then, the entire site might need to be reorganized.

5. Personalize

Shoot your own photography or hire a professional photographer to capture you, your staff, and your business environment. Stock photos are to webpages, what clip art is to a Powerpoint. –Pointless. Smiling, perfect models, even when used for dental sites, tell the viewer nothing except that the web designer can buy stock photos. It is far better to have images of the actual dental office—outside and in, as well as the actual staff and dentist, along with text that specifies what makes this dentist different. Videos also help to personalize a site and make the owners known to the viewers.

Comments are closed.